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ASEAN SEI-KATSU-SHA FORUM 2021

“Now you Z me: Debunking myths about ASEAN’s Generation Z”

Greetings

The rise of ASEAN Gen Z

Debunking myths about ASEAN’s Generation Z

Myth 1: Personal connections

Myth 2: Life values

Myth 3: Media and social networks

Answering the big question

Marketing recommendations

Hakuhodo solutions